top of page

About the Founder


Shameema Yousuf trained as a sport psychologist and mental health counsellor in the USA having attended Boston University, MA. Here she specialised in sport and performance psychology, child and adolescent mental health, substance abuse and addictions. 


She has since developed a private practice in the London, UK and in Harare, Zimbabwe serving organisations, individuals and Olympic Sport. She continues to support many clients globally from these two bases.

Shameema Yousuf, is an active member of several international associations, which include:

Association for Applied Sport Psychology (AASP)

British Association of Counselling and Psychotherapy (BACP)

American Psychological Society (APA)

European Federation of Sport Psychology (FEPSAC)

She is a registered practitioner psychologist with the Health and Care Practitioners Council (HCPC). 

As part of her commitment to the field she serves on committees of AASP and has supported the growth of trainee practitioners, as a mentor.

Shameema's career spans three decades. She works with athletes across the continuum of development to elite performance in professional and Olympic sport, and NCAA environments. She also works with individuals in arts and the corporate world and is part of the Valor Performance Coaching team in the USA and PlanetK2 team in UK. Her career began in the financial services industry as a trader and fund manager before transitioning to a new path. She believes that this identity has helped her and describes needing the performance mindset, personal qualities and self care coping mechanisms to develop resilience, perform under pressure and thrive in any domain. She has also had leadership responsibilities and other elite performance experiences as an athlete in Zimbabwe representing her country. Shameema is a scholar, and author with publications in peer review journals. Her research interests focus on cultural identity and inclusion. She has featured on numerous media forums that include Zimbabwe National Broadcast News, BBC, Sky Sports News and the Wimbledon Radio Channel. 

In her spare time Shameema Yousuf travels extensively, enjoys many outdoor activities and sports, and finds time to try her hand at being chef and host at home.

bottom of page