About the Founder

Shameema Yousuf trained as a sport psychologist and mental health counsellor in the USA having attended Boston University, MA. Here she specialised in child and adolescent mental health, substance abuse and addictions, and sport and performance psychology. 


She has since developed a private practice in the London, UK and in Harare, Zimbabwe serving organisations, individuals and Olympic Sport. She continues to support many clients globally from these two bases.

Shameema Yousuf, is an active member of several international associations, which include:

Association for Applied Sport Psychology (AASP)

British Association of Counselling and Psychotherapy (BACP)

British Association for Sport and Exercise Sciences (BASES)

American Psychological Society-Div 47 (APA-47)

European Federation of Sport Psychology (FEPSAC)


She is a registered practitioner psychologist with the Health and Care Practitioners Council (HCPC). 

As part of her commitment to the field she serves on committees of AASP and supports the growth of trainee practitioners, as an AASP and BASES supervisor.

Shameema's career spans three decades. She works with athletes across the continuum of development to elite performance having worked in professional football and Olympic sport. She also works with individuals in arts and the corporate world. Her career began in the financial services industry as a trader and fund manager before transitioning to a new path. She believes that this identity has helped her and describes needing the performance mindset, personal qualities and self care coping mechanisms to develop resilience and perform when markets test one's nerve that directly translate to sport and other domains. She has also had leadership responsibilities and other elite performance experiences as an athlete in Zimbabwe representing her country. Shameema is a published peer review journal author and co-chapter author with her research interests focusing on cultural identity and inclusion. She has featured on numerous media forums that include Zimbabwe National Broadcast News, Sky Sports News and the Wimbledon Radio Channel. 

In her spare time Shameema Yousuf travels extensively, enjoys many outdoor activities and sports, and finds time to try her hand at being chef and host at home.

©2020 by Empower2Perform. Proudly created with Wix.com