Want a new routine? How can you make your run more enjoyable.
Founder Shameema Yousuf shares some of her thoughts with others in the Guardian. https://www.theguardian.com/lifeandstyle/2021/may/03/sic...
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Shameema Yousuf
Jul 6, 20183 min read
The Myth Behind Sport Psychology at Wimbledon
Times are changing with tennis players on tour now having as part of their entourage, a coach that works on their mindsets. One might...
Shameema Yousuf
Feb 16, 20181 min read
Quarterly Newsletters
In my quarterly newsletter, you will find E2P updates and news, upcoming events and latest research and topics of interest. If you would...
Shameema Yousuf
Feb 16, 20181 min read
5 Pre-Performance Routines
Sport Psychologists teach athletes how to use rituals and routines to optimise performance. In this article, they talk about some of the...
Shameema Yousuf
Feb 16, 20181 min read
Visualisation Techniques
The power of imagery can be so strong and athletes use the technique by vividly experiencing their performance in mind even before the...
Shameema Yousuf
Feb 16, 20187 min read
A Community Tennis Program – Teaching Personal Social Responsibility
Nobody gets there alone* Sportsmen’s Tennis and Enrichment Center’s (STEC) – Volley Against Violence (VaV) program is a community...
Shameema Yousuf
Oct 4, 20171 min read
Quote of the Day
"We are all failures - at least the best of us". J.M. Barrie
Shameema Yousuf
Sep 25, 20171 min read
Gut Feelings and Biological Science
They always say a woman should trust her gut!
Shameema Yousuf
Sep 25, 20171 min read
The Female Brain
Female and male brain differences can explain differences in risk taking and impulsive behaviour.
Shameema Yousuf
Aug 3, 20171 min read
Quote Of The Day
#keeplearning #failure #embracelearning #keepworking
Shameema Yousuf
May 19, 20171 min read
Risk and Behaviour in Fund Management
“We find that hedge fund managers who own powerful sports cars take on more investment risk. Conversely, managers who own practical but...
Shameema Yousuf
May 15, 20171 min read
Female Athlete Body Image
#BodyImage #StrengthandConditioning #Weight
Shameema Yousuf
May 15, 20171 min read
Quote of the day
“When the moment arrives its too late to prepare” John Wooden
Shameema Yousuf
May 15, 20171 min read
Why seek out a sport and performance psychology practitioner?
https://sports.yahoo.com/news/elite-athletes-aaron-lennon-deserve-135834564.html?soc_src=social-sh&soc_trk=ma&.gg_invalid=true...
Shameema Yousuf
May 13, 20171 min read
Quote of the Day
“Success is a journey, not a destination. The doing is usually more important than the outcome. Not everyone can be no 1”. Arthur Ashe
Shameema Yousuf
May 8, 20173 min read
Riding the momentum waves
Flashback pre 2009 – I was then a commodities hedge fund manager trading a suite of commodity futures and options products. With several...
Shameema Yousuf
Jan 16, 20171 min read
Mindfulness and Tennis Performance
“Mindfulness practice has grown exponentially in more recent times out of two schools of thought: Eastern Bhuddist meditative practice...
Shameema Yousuf
Aug 4, 20161 min read
The Science Behind Swimming
The Science Behind Swimming Aspects of nutrition, biomechanics, and psychology are discussed in the video. We're breaking down the...
Shameema Yousuf
Aug 4, 20164 min read
Road To Rio – The Winning Mindset
Every athlete attending Rio has reached a high level in their career. It’s a moment when they get to ‘compete with’ some of the very best...
Shameema Yousuf
Jun 8, 20161 min read
Quote for the day
“Don’t count the days, make them count” Muhammad Ali.
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