Want a new routine? How can you make your run more enjoyable.
Founder Shameema Yousuf shares some of her thoughts with others in the Guardian. https://www.theguardian.com/lifeandstyle/2021/may/03/sic...
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Shameema Yousuf
- Jul 6, 2018
- 3 min
The Myth Behind Sport Psychology at Wimbledon
Times are changing with tennis players on tour now having as part of their entourage, a coach that works on their mindsets. One might...
Shameema Yousuf
- Feb 16, 2018
- 1 min
Quarterly Newsletters
In my quarterly newsletter, you will find E2P updates and news, upcoming events and latest research and topics of interest. If you would...
Shameema Yousuf
- Feb 16, 2018
- 1 min
5 Pre-Performance Routines
Sport Psychologists teach athletes how to use rituals and routines to optimise performance. In this article, they talk about some of the...
Shameema Yousuf
- Feb 16, 2018
- 1 min
Visualisation Techniques
The power of imagery can be so strong and athletes use the technique by vividly experiencing their performance in mind even before the...
Shameema Yousuf
- Feb 16, 2018
- 7 min
A Community Tennis Program – Teaching Personal Social Responsibility
Nobody gets there alone* Sportsmen’s Tennis and Enrichment Center’s (STEC) – Volley Against Violence (VaV) program is a community...
Shameema Yousuf
- Oct 4, 2017
- 1 min
Quote of the Day
"We are all failures - at least the best of us". J.M. Barrie
Shameema Yousuf
- Sep 25, 2017
- 1 min
Gut Feelings and Biological Science
They always say a woman should trust her gut!
Shameema Yousuf
- Sep 25, 2017
- 1 min
The Female Brain
Female and male brain differences can explain differences in risk taking and impulsive behaviour.
Shameema Yousuf
- Aug 3, 2017
- 1 min
Quote Of The Day
#keeplearning #failure #embracelearning #keepworking
Shameema Yousuf
- May 19, 2017
- 1 min
Risk and Behaviour in Fund Management
“We find that hedge fund managers who own powerful sports cars take on more investment risk. Conversely, managers who own practical but...
Shameema Yousuf
- May 15, 2017
- 1 min
Female Athlete Body Image
#BodyImage #StrengthandConditioning #Weight
Shameema Yousuf
- May 15, 2017
- 1 min
Quote of the day
“When the moment arrives its too late to prepare” John Wooden
Shameema Yousuf
- May 15, 2017
- 1 min
Why seek out a sport and performance psychology practitioner?
https://sports.yahoo.com/news/elite-athletes-aaron-lennon-deserve-135834564.html?soc_src=social-sh&soc_trk=ma&.gg_invalid=true...
Shameema Yousuf
- May 13, 2017
- 1 min
Quote of the Day
“Success is a journey, not a destination. The doing is usually more important than the outcome. Not everyone can be no 1”. Arthur Ashe
Shameema Yousuf
- May 8, 2017
- 3 min
Riding the momentum waves
Flashback pre 2009 – I was then a commodities hedge fund manager trading a suite of commodity futures and options products. With several...
Shameema Yousuf
- Jan 16, 2017
- 1 min
Mindfulness and Tennis Performance
“Mindfulness practice has grown exponentially in more recent times out of two schools of thought: Eastern Bhuddist meditative practice...
Shameema Yousuf
- Aug 4, 2016
- 1 min
The Science Behind Swimming
The Science Behind Swimming Aspects of nutrition, biomechanics, and psychology are discussed in the video. We're breaking down the...
Shameema Yousuf
- Aug 4, 2016
- 4 min
Road To Rio – The Winning Mindset
Every athlete attending Rio has reached a high level in their career. It’s a moment when they get to ‘compete with’ some of the very best...
Shameema Yousuf
- Jun 8, 2016
- 1 min
Quote for the day
“Don’t count the days, make them count” Muhammad Ali.