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Want a new routine? How can you make your run more enjoyable.
Founder Shameema Yousuf shares some of her thoughts with others in the Guardian. https://www.theguardian.com/lifeandstyle/2021/may/03/sic...
Shameema Yousuf
Jun 3, 20211 min read


The Myth Behind Sport Psychology at Wimbledon
Times are changing with tennis players on tour now having as part of their entourage, a coach that works on their mindsets. One might...
Shameema Yousuf
Jul 6, 20183 min read


Quarterly Newsletters
In my quarterly newsletter, you will find E2P updates and news, upcoming events and latest research and topics of interest. If you would...
Shameema Yousuf
Feb 16, 20181 min read


5 Pre-Performance Routines
Sport Psychologists teach athletes how to use rituals and routines to optimise performance. In this article, they talk about some of the...
Shameema Yousuf
Feb 16, 20181 min read


Visualisation Techniques
The power of imagery can be so strong and athletes use the technique by vividly experiencing their performance in mind even before the...
Shameema Yousuf
Feb 16, 20181 min read


A Community Tennis Program – Teaching Personal Social Responsibility
Nobody gets there alone* Sportsmen’s Tennis and Enrichment Center’s (STEC) – Volley Against Violence (VaV) program is a community...
Shameema Yousuf
Feb 16, 20187 min read

Quote of the Day
"We are all failures - at least the best of us". J.M. Barrie
Shameema Yousuf
Oct 4, 20171 min read


Gut Feelings and Biological Science
They always say a woman should trust her gut!
Shameema Yousuf
Sep 25, 20171 min read


The Female Brain
Female and male brain differences can explain differences in risk taking and impulsive behaviour.
Shameema Yousuf
Sep 25, 20171 min read

Quote Of The Day
#keeplearning #failure #embracelearning #keepworking
Shameema Yousuf
Aug 3, 20171 min read


Risk and Behaviour in Fund Management
“We find that hedge fund managers who own powerful sports cars take on more investment risk. Conversely, managers who own practical but...
Shameema Yousuf
May 19, 20171 min read

Female Athlete Body Image
#BodyImage #StrengthandConditioning #Weight
Shameema Yousuf
May 15, 20171 min read

Quote of the day
“When the moment arrives its too late to prepare” John Wooden
Shameema Yousuf
May 15, 20171 min read


Why seek out a sport and performance psychology practitioner?
https://sports.yahoo.com/news/elite-athletes-aaron-lennon-deserve-135834564.html?soc_src=social-sh&soc_trk=ma&.gg_invalid=true...
Shameema Yousuf
May 15, 20171 min read


Riding the momentum waves
Flashback pre 2009 – I was then a commodities hedge fund manager trading a suite of commodity futures and options products. With several...
Shameema Yousuf
May 8, 20173 min read

Mindfulness and Tennis Performance
“Mindfulness practice has grown exponentially in more recent times out of two schools of thought: Eastern Bhuddist meditative practice...
Shameema Yousuf
Jan 16, 20171 min read


The Science Behind Swimming
The Science Behind Swimming Aspects of nutrition, biomechanics, and psychology are discussed in the video. We're breaking down the...
Shameema Yousuf
Aug 4, 20161 min read


Road To Rio – The Winning Mindset
Every athlete attending Rio has reached a high level in their career. It’s a moment when they get to ‘compete with’ some of the very best...
Shameema Yousuf
Aug 4, 20164 min read

Quote for the day
“Don’t count the days, make them count” Muhammad Ali.
Shameema Yousuf
Jun 8, 20161 min read

Tennis Talk
In a rush from work to a match? Find out from yours truly about a mindfulness technique to help you refocus. #Focus #Mindfulness #Present...
Shameema Yousuf
Jun 8, 20161 min read
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